What is SEO? SEO, or Search Engine Optimization, is the practice of increasing the amount of visits to a website by ensuring that it appears towards the top of a search engine’s list of results. What does this mean to you? This means that there are ways you influence search engines, such as Google, to put a search for your product or services on a higher priority than your competitors. You want search engines to look at your page, or index, and say “Okay! This site is trustworthy!” But how do you perform SEO and what affects SEO? We will discuss these questions as it pertains to Blogs and Websites next.
Factors That Affect Website & Blog SEO
Although dwell time is an indirect ranking element for Google, it is an important factor in the user experience – and we all know that when it comes to SEO, the user experience is king. The length of time a reader spends on a page on your blog site is referred to as dwell time. Dwell time is measured from the time a visitor clicks on your site in the SERP, or Search Engine Result Pages, to the time they leave the website. This metric tells search engines like Google how useful your material is to readers in an indirect way. It stands to reason that the more time users spend on the page, the more relevant it becomes to them.
However, there’s a reason this statistic is only used as a proxy for SEO: it’s entirely subjective. Your content approach is unknown to search engine algorithms. Short-form information that takes only a minute or two to read could be the core of your blog or webpage. To provide the best reader experience, you might put relevant information at the beginning of your blog entries, which means less time spent on the page. Yes, dwell time has an impact on SEO, but don’t edit your content to change this metric if it doesn’t fit your content strategy.
We just noted that visual components on your site might effect page speed, but that’s not the only factor to consider. Overuse of plugins and unnecessary code can also contribute to a sluggish blog site. Removing garbage code can improve page speed by allowing your pages to load faster.
I also propose making a list of the plugins on your blog or website. Determine which are required to keep your blog running on a daily basis and which were installed as a temporary remedy. Plugins that alter your site’s front-end can slow it down, and you may be able to eliminate more of them than you think to improve your site’s overall speed.
In the United States, mobile devices account for more than half of Google’s search traffic. On a smaller scale, your blog site may follow the same pattern. There’s no getting around it: optimizing your blog for mobile will have an impact on your SEO stats. But, exactly, what does it mean to “mobile-optimize” a website? The general rule of thumb in the sector is to keep things simple. Most pre-made site templates are now mobile-friendly, so all you’ll have to do is change the size of a CTA button here and there. Then, using your Google Analytics dashboard and a mobile site performance test on a regular basis, keep an eye on how your site is performing on mobile.
The goal of search engines is to give the most up-to-date and accurate information possible. The date a search engine indexes the content is one criteria used by search engines when assessing what is relevant and accurate. A search engine detects stuff and adds it to its index, which is referred to as indexing. When a user searches for terms related to the indexed page, the page can be fetched and presented in the SERP.
You might be wondering: Is the date the content was indexed the same as the date it was published?
Yes and no is the answer. If you submit a blog post for the first time, it’s likely that a search engine crawler, such as Google, will index it the same day. However, content can be backdated for a variety of reasons, such as archiving data or revising a few sentences.
Implementing a historical optimization approach is one way to favorably influence this SEO element. This method works best for blogs and webpages that have been around for a while and have a decent volume of content. You may greatly improve your blog SEO without writing a lot of new material by upgrading past pieces with new insights and data. Crawlers will reindex the page, taking into account the new material, and give it another chance to rank in the SERP. It’s a true win-win situation.
Recent data should be incorporated in blog entries and webpages as another indirect SEO ranking element. Recent data provides visitors with timely and accurate information, resulting in a great reading experience. You’re informing the search engine that a link to a reliable site with original, up-to-date data is useful and relevant to your viewers when you add a link to it (which is a plus for that other site). You’re also indicating to the search engine that this type of data is relevant to the information you’ve published in some way. Your readers will grow to love the material over time, as seen by other indicators such as increased time on page or a lower bounce rate.
How Can I Utilize SEO Techniques and Strategies?
In our book “SEO Sergeant,” we discuss various methods how traffic is the pre-requisite for any successful business. Just like how a typical brick and mortar shop needs people walking around to see their shop, an online business needs eyeballs as well.
Publish Relevant, Authoritative Content
The number one driver of your search engine rankings is quality, authoritative content, and there is no alternative for outstanding content, especially when it comes to SEO marketing. Quality content tailored to your target audience boosts site traffic, which boosts your site’s authority and relevancy. Improve your web writing talents and establish yourself as an expert on the subject you’re writing about.
For each authoritative content page on your website, identify and target a single keyword phrase. Consider how your reader might look for that exact page using search terms such as:
- What is metaphysics?
- how do you make enchilladas
- online masters in nuclear physics
Multiple Keyword Phrases
A webpage’s ability to get search engine ranks for several keyword phrases is extremely tough unless the keywords are quite similar. For both “nuclear physics jobs” and “nuclear physics careers,” a single page may rank. It’s improbable that a single page can rank for “enchiladas” and “tacos” or “metaphysics” and “science.”
If you want your website to rank for numerous keyword phrases, you’ll need to create a different pages for each phrase you wish to target.
Consider the following questions once you’ve decided on a keyword phrase for a certain page:
- Is it possible to include a portion or all of the keyword phrase in the page URL (by employing keywords in folders)?
- Is it okay if I include part of or the entire keyword phrase in the page title?
- Is it permissible to utilize a portion or all of the keyword phrase in the page headings and subheadings?
If you answer yes to these questions, your search engine rating will improve. However, keep it natural and user-friendly. For example, you don’t want the term “enchiladas” to appear in the URL three times or the phrase “Metaphysics” to be in the page title and every header. Readability and usability continue to take precedence above search engine optimization.
Beyond the URL, title, and headers of a page, content has the most impact on search engine rankings. Repeat your keyword phrase a few times across the page—once or twice in the first and last paragraphs, then two to four more times throughout the rest of the text. Make a strong impression. Link to important sources and supplementary information strategically, both within your organization’s main website and to other beneficial websites.
To emphasize these keyword words, use bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read organically. The greatest pages are created with the user in mind, not the search engine in mind. To help you uncover fresh content opportunities, learn more about SEO marketing.
Update Your Content Regularly
You’ve probably noticed how passionate we are about content. Search engines are no exception. Maintain in mind that regularly updated material is one of the best markers of a site’s relevance, so make sure to keep it up to date. Audit your content on a regular basis (once a quarter, for example) and update it as needed.
Writing additional content on your departmental news blog that is rich in keyword phrases might also help you improve your search engine rankings. Even shorter updates about the specific themes you’re targeting can be used as blog posts. When it helps the reader get a better picture or more information about the topic, interlink your related CMS webpages and blog entries.
Each page on your website has a place between the <head> tags where you can insert metadata, or information about the page’s contents. As your site evolves, it’s critical that you analyze and update metadata.
The page titles that appear at the top of a browser window and as the headline inside search engine results are both determined by title metadata. It’s the most crucial piece of metadata on your page.
The textual description that a browser may utilize in your page search return is known as description metadata. Consider it your website’s window display—a succinct and enticing representation of what’s inside with the purpose of getting people to come in. A excellent meta description usually consists of two whole sentences. Although search engines may not always use your meta description, it is critical to provide them with the choice.
Search engine rankings are rarely, if ever, based on keyword metadata. However, since you should already be familiar with your keyword phrases, it isn’t necessary to provide them in your keyword metadata. You’ll want to use a wide range of phrases. As a general rule, limit yourself to 3-7 sentences, each of which should have 1-4 words. “Audio Production degree” is a perfect example.
Have a link-worthy site
A content-rich, authoritative, unbiased homepage that helps visitors learn more about what they’re interested in is more likely to draw links from other websites, improving your search engine optimization.
By including relevant links within the content, you can increase your authority and credibility. Instead of “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the connected URL, however “VanD Web Marketing” is keyword-rich and will increase both your and the page you’re connecting to’s search engine rankings. Always utilize descriptive links by linking keywords—it not only boosts SEO, but it also offers value to your readers, particularly those with impairments or who use screen readers.
Use alt tags
Always use alt tags, or alternative text descriptions, to explain your image and video files. They make it possible for search engines to find your page, which is critical for folks who use text-only browsers or screen readers.