Talk a little bit about what you will be going over here. Draw in the audience to make them WANT to read your blog. A couple paragraphs giving a little insight will help ease the audience into your writing style.

Do not just add filler and fluff to make the blog look more full than it is. Provide accurate and precise information that will assist the reader in whatever you are speaking about. They are taking the time to read your blog, give them a reason to give you their time.

First Relevant Topic (Bold) (H2)

Here you will introduce the first point you would like to make in your blog post. This is really where you need to know about the topic you are writing on. Give the reader insight into why this topic is relevant, why it is needed, or why they should believe what you tell them.

The way the first relevant topic is written is important because most readers will not read past this stage of the blog if they are confused, if the writing is horrible, or if you lost their attention. Again, give the reader a reason to keep reading. The goal is to gain life long readers.

A Picture breaks up the monotony of all words on a screen and gives a visual cue into what will be spoken on next.

Second Relevant Topic (Bold) (H2)

The second topic should not pale against the first topic. Your reader is engaged now. Give them more insight into your expertise. Tell them what you know, and how these things will help them. Do not give them a reason to quit reading.

Third Relevant Topic (Bold) (H2)

The third topic, if last is just as important as the other sections of the blog. They made it this far, so you really have their attention. Do not stop giving them reliable and smart information. Do not lead them astray to try to make your blog look longer.

If this is the last topic for your overall blog page, ensure you close it with a bang. You will recap in the conclusion, so do not conclude here. This last topic spoke about will tie all aspects together giving an understanding of your blog post.

Conclusion (Bold) (H2)

Here you want to recap everything you talked about in your blog. This will summarize everything for the reader, and recap anything they may have missed. Leave this as a place for the skimmers to get the bulk of the information. Remember, that is the purpose of a blog, to get out the information you want to.

In the end, you choose how long or how short your blog it. You can decide to go fancy with the graphics, images, videos, or just plain old text. How you present your information is up to your digression and your comfort.

How to Market Yourself on Facebook

Tips for Effective Facebook Marketing
How to Market Yourself on Facebook

Tips for Effective Facebook Marketing

To sell your business effectively on Facebook, you must first grasp the platform’s unique features and how it varies from other forms of media. You wouldn’t advertise on television with a radio ad, and you shouldn’t advertise on Facebook the way you would in a magazine or on your website.

Do Not Use Facebook to Only Pitch Your Sales

Facebook is seen as a delightful social area where people can connect with friends, view photos and videos, and unwind. Rather of being a commercial ‘outsider’ who attempts to sell aggressively, you should join dialogues and become a part of a community.
Other users will ‘unfollow’ you if you employ hard-sell tactics such using advertising slogans, posting repeatedly about a certain product or service, or offering lists of products and prices in isolation from any connected dialogue. They may even make disparaging remarks about your company.

Have a Strategy & Goal in Mind

It’s critical to have a clear objective in mind when utilizing Facebook, as well as a strategy for achieving that goal. For instance, a Barber shop might set a goal of increasing Facebook-generated sales by 10% in the next six months. Their plan may include:

  • Uploading a daily photo of a client who is the ‘Style King or Queen’ of the day
  • Utilizing a discount code so that the sale can be tracked to Facebook
  • Encouraging people to post their own photos of them enjoying their styles
  • Including other promotions once interactions become heavy
  • Create giveaways and contests

Setting a goal and strategy for your Facebook marketing gives you direction and a means to track your progress. In our book “Facebook Marketing Mania,” we discuss many different strategies and goals to keep in mind, and how you can market on these goals to create great success in your Facebook Marketing aspirations.

Facebook Marketing Mania
Facebook Marketing Mania

Ensure Your Company Keeps a ‘Human’ Voice

Facebook users prefer to interact with actual people rather than a faceless corporation. Whoever administers your Facebook page must be able to write in a voice that is both genuine and likeable, while still adhering to a style that is appropriate for your company. They also require authorization to speak in their own language rather than the company’s jargon or ‘official line.’

Post Regularly

Social media, unlike traditional media (such as magazines or television) or other online media (such as web pages), is based on regular updates.
According to recent Australian research, Facebook users check their pages more than 25 times each week, and they want you to provide new content on a frequent basis. Although some instructions suggest posting at least once a day, the most important aspects are to post when you have interesting content and to determine how often your audience wants to hear from you.

Encourage Feedback & Respond Immediately

Encourage other Facebook users to respond to your postings or to leave their own comments on your company or a topic that both them and you are interested in. When they do post, answer as soon as possible — within 24 hours is ideal. If you don’t answer, your Facebook friends will lose interest in engaging with you, and they will eventually drift away.

Make use of images & Videos
Make use of images & Videos

Make use of images & Videos

Facebook’s appeal is largely based on pictures and videos. Make frequent use of them to keep your friends occupied and entertained.

For instance, a culinary merchant might publish photos of new recipes; an architect or builder could post day-by-day shots of a house under construction; and a personal trainer may upload an instructional video on how to perform a specific exercise.
Make offers, contests, games, and surveys more interactive. People like it when Facebook is entertaining and offers them something they can’t get anywhere else.

According to research, the most common motivation for a client to follow a business’s Facebook page is for discounts and incentives. Contests and games can also be used to provide life to your page.
Customer surveys can also be distributed via Facebook. If you do this, make sure your surveys are brief and provide a link that people can quickly click, ignore, or share with their friends.

Grow Your Relationships

Building solid relationships with other Facebook users takes time, so be patient. To help foster positive relationships, engage sincerely in conversations, provide useful content, and develop rewards for loyal customers.

Make Your Facebook Page Highly Visible

If you have a Facebook page, promote it throughout your company so that social media and traditional marketing tactics complement each other. Put your Facebook address on your letterhead, business card, and website, as well as in your store, advertisements, and email signature.

Learn More About Your Customers by Using Facebook Insights

Facebook Insights can provide you more information about the individuals who like your page. You may adjust your posts and offers to fit your Facebook friends’ requirements and interests after you know their traits.

For example, if you own a book store that serves consumers of various ages, but the majority of your Facebook friends are between the ages of 18 and 25, your Facebook offers may focus on books appropriate for that age group (while your in-store offers are broader). If you’re an online vendor who never meets your consumers, you might be able to acquire a better understanding of their thoughts and feelings by looking at their Facebook hobbies, ages, and locations.

How to Effectively Affiliate Market

VanD Web Marketing - How to Effectively Affiliate Market
How to Effectively Affiliate Market

What Is Affiliate Marketing?

If you’re not familiar with affiliate marketing, here’s how it works:

  • Use your blog to promote products and services.
  • In your article, include specific connections to those products/services.
  • You get a portion of the income from the merchant when your readers click those links (or buy things after hitting those links).
  • To put it another way, affiliate marketing is similar to commission sales. The distinction is that you’re using your blog entries to drive traffic and leads to the merchant’s or advertiser’s website.

If this sounds too good to be true, keep in mind that this is not a get-rich-quick scam, and making money with this technique WILL require effort. Our book “How to Succeed in Affiliate Marketing” showcases the most important steps in the affiliate marketing process, and goes more into depth from this blog.

Benefits and Drawbacks

Just like with any digital marketing platform, everything is not perfect and clean like we would like it to be.


It’s a fantastic method to earn money while you sleep.
Your affiliate links and blog entries will be working in the background while you’re at your full-time job. You could be looking at a passive income cash cow if you use the proper blend of SEO and compelling, honest content.

You don’t need to have any prior marketing experience.
To become an affiliate, you don’t need any prior marketing expertise, however some SEO understanding and writing skills never hurt.

It’s something you can do in your spare time.
You can start making money with just a little effort and money up front (building up a website, getting set up with affiliate programs, and creating content with your affiliate links).


You have little to no control over the offers, products, or services that are made available to you.
You don’t have to deal with items (creation, distribution, and sales), but you also don’t have control over what you’re promoting.

It has the potential to be competitive.
Because affiliate marketing is very simple, there will be a slew of other affiliates vying for clicks and leads, some of whom will have years of experience.

Scams do exist.
Scams and fraudulent affiliate schemes should be avoided by affiliate marketers. These are hard to spot, but you need to ensure you get a payout for all your hard effort.

Affiliate Marketing for Beginners: How to Get Started

Five Tips for Affiliate Marketing

1. Focus on your strengths.
2. Create Useful Content
3. Distribute the Content
4. Maintain a Focus on Trust
5. Drive Your Business with Data
Five Affiliate Marketing Tips

Here’s a little-known affiliate marketing secret: if you can become the link between your growing audience and the items and services they require to thrive, you may supplement your income or even make a full-time living from your recommendations.

All you have to do is ask yourself, “How can I serve my audience?”

The real reason this works is as follows:

People are looking for coordination. When faced with a choice, people require assistance in organizing and comprehending all of the possibilities.

They WANT someone with a voice and experience to cut through the clutter and identify the best goods for them, saving them time and allowing them to obtain results faster.

Choose a Niche

The start to most digital marketing, is knowing what you want to promote. Choosing a niche that you are comfortable with may lead to better results, since you know the topic inside and out. You may not get good results from something you are necessarily comfortable with, so break out of your comfort zone. These zone outside of your comfort offer the greatest chances at success. In our book “The Road to Niches” we talk about discovering profitable niches and stratagem to keep your niche profitable. Knowing your niche inside and out will assist you in creating masterful content. Choose niches that provide value, earn trust, and only promote products you wholeheartedly stand behind.

Find an Affiliate Program That Works For You

How to Begin a Product Affiliation

1. Sign up for the affiliate platform to gain access tot the required code.

2. Learn about the product you're promoting and target the right audience.

3. There will be a commission paid to you for each successful sale of a product or service.

4. To achieve best results, consistency and good and sustainable product story telling are required, You will be unquestionably knowledgeable about your product.
How to Begin a Product Affiliation

There are many different places you could go to find affiliate marketing opportunities. If you Google search “company name affiliate marketing program,” you will see that most companies have an affiliate program. Many large named companies such as Amazon, Google Workspace, and Microsoft 365 offer affiliate marketing programs. Most of these companies require you to have a minimum number of social media followers or a certain flow of website traffic for them to consider you as a potential marketer. So it is very important to note the requirements the company sets, before setting your desires on a specific company.

Going back the one of the drawbacks of affiliate marketing, I want to mention sites whose purpose is solely generating affiliate links. These sites can be misleading. You may yield hundreds, if not thousands, of dollars affiliate marketing for companies through these third-party site, but you may not see one cent of it. You really need to do your marketing research to market for reputable companies.

Many articles on how to get started with affiliate marketing recommend a similar set of steps:

  1. Choose a company and a product that you’d like to advertise.
  2. Become an affiliate by filling out the form below.
  3. Get your one-of-a-kind affiliate link and paste it into your website.
  4. When a visitor to your website clicks on the link, they are taken to a third-party website.
  5. If the visitor makes a purchase, you will be paid a commission based on the item’s value.

These methods work—you can’t make money with affiliate marketing unless you first locate a product to promote!

But, more significantly, you should not engage in affiliate marketing without first earning your audience’s confidence. Always put the audience first.

As a result, here’s how I approach effective online affiliate marketing:

  1. To begin, establish a rapport with your target audience.
  2. Then, find a product that would be a good fit for your target market.
  3. Next, use and test the product to confirm that it is actually something worth suggesting to your audience—you don’t wind up exploiting their trust.
  4. Use a blog article or case study on your website or YouTube channel to show your audience that the product delivers on its promises.
  5. Then—and only then!—you can begin promoting the product to your audience and, presumably, begin earning affiliate commissions when they buy it.

This strategy puts your audience’s needs first, putting you on the road to affiliate marketing success.

Put Your Audience First & Build Trust

Each month, affiliate marketing helps me earn over $10,000 in affiliate commissions. Because I follow two main rules, my affiliate income has increased:

  1. I only recommend goods that I am well-versed in. Ideally, these are goods that I’ve used before and that have assisted me in achieving a goal. I will not advocate a product if I am not confident in it or believe it would benefit others.
  2. I never tell somebody to buy a thing directly. I always make recommendations based on my personal experience and what I’ve done or am doing with the product.

What are the benefits of obeying these two rules?


My audience understands that I only want them to buy the tools they need, when they need them, by doing these two things. They are aware that I have used and trust the products I promote.

They also understand that there is no pressure because I am simply interested in their best interests.

In our book “Build Your Audience: The Simple Blueprint to Building a Raving Audience in Your Niche,” we discuss how to relate your content to your audience. It is all about trust, as stated before. Within this publication, we go through the many different facets involved in creating and growing your audience.

Many affiliate marketers choose to ignore these principles, which I believe is why affiliate marketing has such a terrible connotation. We can do better, therefore I’m hoping you’ll join me in adhering to these guidelines.

Before beginning affiliate marketing, every affiliate marketer must grasp the value of building and retaining trust with their audience.

Thankfully, trust is built into every step of my strategy for getting started.

Five Building Blocks of Successful Affiliate Marketing

In my experience, there are five main building blocks that make up a successful affiliate marketer. There are five components that make up your brand’s overall experience:

  1. The connections you make with your audience
  2. Products that you choose to promote
  3. Your personal experience with those products
  4. The evidence you provide that these goods operate
  5. Pitch or “sell” such products to your target market.

Much like baking a cake, if one of these ingredients are missing, it will completely change the end results. It takes time. This process will not happen over night, but it will guarantee you success if you are consistent.

Consistency is the key to success.
Consistency is key!
For better insight into Affiliate Marketing, check out our new e-book The Affiliate Marketing Blueprint - How to Get Rich Selling Other People's Products
For better insight into Affiliate Marketing, check out our new e-book The Affiliate Marketing Blueprint – How to Get Rich Selling Other People’s Products

Check Out our New e-Book: The Affiliate Marketing Blueprint – How to Get Rich Selling Other People’s Products

Utilizing SEO to Maximize Google List Ratings

Utilizing SEO to Maximize Google List Ratings

What is SEO? SEO, or Search Engine Optimization, is the practice of increasing the amount of visits to a website by ensuring that it appears towards the top of a search engine’s list of results. What does this mean to you? This means that there are ways you influence search engines, such as Google, to put a search for your product or services on a higher priority than your competitors. You want search engines to look at your page, or index, and say “Okay! This site is trustworthy!” But how do you perform SEO and what affects SEO? We will discuss these questions as it pertains to Blogs and Websites next.

Factors That Affect Website & Blog SEO

Factors That Affect Website & Blog SEO

Dwell Time

Although dwell time is an indirect ranking element for Google, it is an important factor in the user experience – and we all know that when it comes to SEO, the user experience is king. The length of time a reader spends on a page on your blog site is referred to as dwell time. Dwell time is measured from the time a visitor clicks on your site in the SERP, or Search Engine Result Pages, to the time they leave the website. This metric tells search engines like Google how useful your material is to readers in an indirect way. It stands to reason that the more time users spend on the page, the more relevant it becomes to them.

However, there’s a reason this statistic is only used as a proxy for SEO: it’s entirely subjective. Your content approach is unknown to search engine algorithms. Short-form information that takes only a minute or two to read could be the core of your blog or webpage. To provide the best reader experience, you might put relevant information at the beginning of your blog entries, which means less time spent on the page. Yes, dwell time has an impact on SEO, but don’t edit your content to change this metric if it doesn’t fit your content strategy.

Page Speed

We just noted that visual components on your site might effect page speed, but that’s not the only factor to consider. Overuse of plugins and unnecessary code can also contribute to a sluggish blog site. Removing garbage code can improve page speed by allowing your pages to load faster.

I also propose making a list of the plugins on your blog or website. Determine which are required to keep your blog running on a daily basis and which were installed as a temporary remedy. Plugins that alter your site’s front-end can slow it down, and you may be able to eliminate more of them than you think to improve your site’s overall speed.

Mobile Responsiveness

In the United States, mobile devices account for more than half of Google’s search traffic. On a smaller scale, your blog site may follow the same pattern. There’s no getting around it: optimizing your blog for mobile will have an impact on your SEO stats. But, exactly, what does it mean to “mobile-optimize” a website? The general rule of thumb in the sector is to keep things simple. Most pre-made site templates are now mobile-friendly, so all you’ll have to do is change the size of a CTA button here and there. Then, using your Google Analytics dashboard and a mobile site performance test on a regular basis, keep an eye on how your site is performing on mobile.

Index Date

The goal of search engines is to give the most up-to-date and accurate information possible. The date a search engine indexes the content is one criteria used by search engines when assessing what is relevant and accurate. A search engine detects stuff and adds it to its index, which is referred to as indexing. When a user searches for terms related to the indexed page, the page can be fetched and presented in the SERP.

You might be wondering: Is the date the content was indexed the same as the date it was published? 

Yes and no is the answer. If you submit a blog post for the first time, it’s likely that a search engine crawler, such as Google, will index it the same day. However, content can be backdated for a variety of reasons, such as archiving data or revising a few sentences.

Implementing a historical optimization approach is one way to favorably influence this SEO element. This method works best for blogs and webpages that have been around for a while and have a decent volume of content. You may greatly improve your blog SEO without writing a lot of new material by upgrading past pieces with new insights and data. Crawlers will reindex the page, taking into account the new material, and give it another chance to rank in the SERP. It’s a true win-win situation.

Recent Data

Recent data should be incorporated in blog entries and webpages as another indirect SEO ranking element. Recent data provides visitors with timely and accurate information, resulting in a great reading experience. You’re informing the search engine that a link to a reliable site with original, up-to-date data is useful and relevant to your viewers when you add a link to it (which is a plus for that other site). You’re also indicating to the search engine that this type of data is relevant to the information you’ve published in some way. Your readers will grow to love the material over time, as seen by other indicators such as increased time on page or a lower bounce rate.

How Can I Utilize SEO Techniques and Strategies?

Utilize SEO Techniques & Strategies

Publish Relevant, Authoritative Content

The number one driver of your search engine rankings is quality, authoritative content, and there is no alternative for outstanding content, especially when it comes to SEO marketing. Quality content tailored to your target audience boosts site traffic, which boosts your site’s authority and relevancy. Improve your web writing talents and establish yourself as an expert on the subject you’re writing about.


For each authoritative content page on your website, identify and target a single keyword phrase. Consider how your reader might look for that exact page using search terms such as:

  • What is metaphysics?
  • how do you make enchilladas
  • online masters in nuclear physics

Multiple Keyword Phrases

A webpage’s ability to get search engine ranks for several keyword phrases is extremely tough unless the keywords are quite similar. For both “nuclear physics jobs” and “nuclear physics careers,” a single page may rank. It’s improbable that a single page can rank for “enchiladas” and “tacos” or “metaphysics” and “science.”

If you want your website to rank for numerous keyword phrases, you’ll need to create a different pages for each phrase you wish to target.

Placing Keywords

Consider the following questions once you’ve decided on a keyword phrase for a certain page:

  1. Is it possible to include a portion or all of the keyword phrase in the page URL (by employing keywords in folders)?
  2. Is it okay if I include part of or the entire keyword phrase in the page title?
  3. Is it permissible to utilize a portion or all of the keyword phrase in the page headings and subheadings?

If you answer yes to these questions, your search engine rating will improve. However, keep it natural and user-friendly. For example, you don’t want the term “enchiladas” to appear in the URL three times or the phrase “Metaphysics” to be in the page title and every header. Readability and usability continue to take precedence above search engine optimization.


Beyond the URL, title, and headers of a page, content has the most impact on search engine rankings. Repeat your keyword phrase a few times across the page—once or twice in the first and last paragraphs, then two to four more times throughout the rest of the text. Make a strong impression. Link to important sources and supplementary information strategically, both within your organization’s main website and to other beneficial websites.

To emphasize these keyword words, use bold, italics, header tags (particularly an H1), and other emphasis tags—but don’t go overboard. Your language and writing style should still read organically. The greatest pages are created with the user in mind, not the search engine in mind. To help you uncover fresh content opportunities, learn more about SEO marketing.

Update Your Content Regularly

You’ve probably noticed how passionate we are about content. Search engines are no exception. Maintain in mind that regularly updated material is one of the best markers of a site’s relevance, so make sure to keep it up to date. Audit your content on a regular basis (once a quarter, for example) and update it as needed.


Writing additional content on your departmental news blog that is rich in keyword phrases might also help you improve your search engine rankings. Even shorter updates about the specific themes you’re targeting can be used as blog posts. When it helps the reader get a better picture or more information about the topic, interlink your related CMS webpages and blog entries.


Each page on your website has a place between the <head> tags where you can insert metadata, or information about the page’s contents. As your site evolves, it’s critical that you analyze and update metadata.

Title Metadata

The page titles that appear at the top of a browser window and as the headline inside search engine results are both determined by title metadata. It’s the most crucial piece of metadata on your page.

Description Metadata

The textual description that a browser may utilize in your page search return is known as description metadata. Consider it your website’s window display—a succinct and enticing representation of what’s inside with the purpose of getting people to come in. A excellent meta description usually consists of two whole sentences. Although search engines may not always use your meta description, it is critical to provide them with the choice.

Keyword Metadata

Search engine rankings are rarely, if ever, based on keyword metadata. However, since you should already be familiar with your keyword phrases, it isn’t necessary to provide them in your keyword metadata. You’ll want to use a wide range of phrases. As a general rule, limit yourself to 3-7 sentences, each of which should have 1-4 words. “Audio Production degree” is a perfect example.

Have a link-worthy site

A content-rich, authoritative, unbiased homepage that helps visitors learn more about what they’re interested in is more likely to draw links from other websites, improving your search engine optimization.

By including relevant links within the content, you can increase your authority and credibility. Instead of “click here” links, consider writing out the destination’s name. “Click here” has no search engine value beyond the connected URL, however “VanD Web Marketing” is keyword-rich and will increase both your and the page you’re connecting to’s search engine rankings. Always utilize descriptive links by linking keywords—it not only boosts SEO, but it also offers value to your readers, particularly those with impairments or who use screen readers.

Use alt tags

Always use alt tags, or alternative text descriptions, to explain your image and video files. They make it possible for search engines to find your page, which is critical for folks who use text-only browsers or screen readers.

Market Yourself Online The Right Way

Online Marketing Done Right

When we’re praised for our expertise in an area, many of us naturally back off or deflect the attention to someone else. When it comes to marketing your own brand, you can’t sit back and be modest. You need to shout out your own accomplishments from the rooftops.

No matter what platform you are presenting yourself on, you need to ensure you can both captivate your audience and let them know you are the go-to person in your craft. To do this on an online platform can be tricky, and will take a lot of effort. The rewards will be worth the effort.

The following sections are not all inclusive, but will give you a foundational understanding of the inner workings of the digital environment you will prosper in.

Choose a Niche

Choosing a niche is the very first step to finding what you would like to do. You can differentiate yourself from competition by focusing on a particular niche within a broader market. An example of this would be doing marketing research on golfing, you could find many different aspects about golf that you could monetize on. In our book “The Road to Niches” we talk about discovering profitable niches and stratagem to keep your niche profitable. Knowing your niche inside and out will assist you in creating masterful content. When you know all you can, start teaching others what you know. Create classes that will inspire others to learn as you have. This will help to get to know those you are marketing towards, creating stronger, longer lasting bonds. Choosing a niche is also the first step in the process of affiliate marketing as well.

These five steps will assist in finding the right niche:

1. Identify your interests and passions.
2. Identify problems you can solve.
3. Research your competition.
4. Determine the profitability of your niche.
5. Test your idea.

It’s important to keep in mind that there’s no perfect process to finding a niche. You’ll want to do your homework. If you get stuck in the planning phase before you can even truly begin, you will not succeed. As an entrepreneur, you need to learn the art of starting.

Search Engine Optimization

Search Engine Optimization (SEO)

Search engine optimization, or SEO, is an extremely important component of marketing. When you optimize your web pages – including your blog posts – you make your website more visible to people searching for you and your product on Google. Google has algorithms that ensure that a website has credibility and traffic. These algorithms make it difficult when starting off, but with SEO, you can push your webpage to the top of the Google search results. In our book “SEO Sergeant” we discuss many of the topics in the blog, as it pertains to SEO, in greater depth. Make sure you check it out here!

Some key factors to pay attention to are when looking at SEO are:

1. Dwell Time – Length of a time a reader spends on a page on your site. The longer the visitor is on the page, the more likely Google will think you as credible.

2. Page Speed – How fast your website loads. Too many flashy designs and features that take long to load are looked at as bad in both the visitor’s and Google’s eyes.

3. Mobile Responsiveness – How accessible it is on a mobile device. Ensuring that your content is viewable no matter the means, ensures that both visitors and Google will recognize your work. It also shows your professionalism.

4. Index Date – Google finds your content over time and adds it to its index. Later, the page can be retrieved and when a user searches for keywords related to the indexed page, your site’s information is displayed.

5. Recent Data – Visitors can access accurate and relevant information with recent data, which results in a positive reader experience.

6. Do Keyword Research and Use Relevant Terms – If someone uses an online search to look for about a particular thing, keywords will help them find your article. Use terms that everyday people would look up.

7. Place Keywords Throughout Your Page – Each webpage has different keywords associated with it. Let them flow naturally into your webpages and blogs. The best locations for keywords is as follows:

  • Title of the post.
  • The first and last paragraph of the post.
  • The URL.
  • In the text organically throughout the post.
  • The tags of images used.

8. Include SEO in Permalinks – Permalinks are the URLs you see when you visit a website.  Using specific dates or information that may change is not recommended. It makes the hierarchy clear to search engines and helps SEO. 

9. Hyperlink Your Existing Content – If you are writing something and it relates to something you did in the past, link it! The more traffic you have coming to your pages and other sources, will show credibility!

10. Write High-Quality Content. No Keyword Stuffing! – Do not be annoying with inserting keywords. Read your content as someone trying to gain knowledge. This is for them as much as is it for you. If you are able to assist the viewer obtain what they want from your site, you will also be rewarded in the process. It is also important to note that Google is highly intelligent and can recognize keyword stuffing. 

11. Optimize Your Images – Image ALT-text, or the description of an image, can be crawled and indexed, but not images themselves. This crawling process is completed by the Google algorithm to gain authenticity and verify keywords within your website.

Social Media

Marketing yourself with Social Media

Choosing the right social media platforms is the first step in promoting yourself. In addition to generating traffic to your website, this is the best way to offer your services. TikTok, Instagram, Twitter, YouTube, and Facebook are the most popular currently, so take a look and see which ones you like. A wider reach is possible with more resources. Nonetheless, you should ensure that you can spend enough time on each.

Each platform of social media has algorithms within them, much like Google. These algorithms are based on different aspects on your post, views, engagement, and time posted.

In our book “51 Social Media Marketing Methods to Build Your Business” we go more in depth on strategies for social media, but this blog will show simple steps to get you started.

The following are some of the trending social media platforms and how their algorithms work.


1. Relevancy Score

Each user account has a unique algorithm assigned to them. This algorithm views trends, likes, and engagement. It then takes that information and sends relevant videos and posts to the user. This prediction of videos and post sent to the user is quantified into a single number called a “relevancy score” that’s specific both to you and to that post.

2. Priority on Friends Listing

Facebook has made it easy for users to see content that they want to see from specific users. This is called the “See First” feature. To assist with focusing on stories, and ensure you don’t miss posts from specific people and Pages, you can now choose whom you want to see at the top of your News Feed. Encouraging viewers to do this will ensure that your videos and posts are always at the top of your followers pages when they log in.

3. Time Spent on a Post

The more time a user has spent on a post (either messaging, liking, sharing, etc.) the more Facebook will want that user to see more similar content. The end goal of Facebook is for you to spend your time on its platform. Captivating the audience is crucial to ensure they keep watching and coming back for more.

4. Video Engagement

Getting comments on videos is almost as important as the video itself. The more engagement you have with your followers, the higher the algorithm will place you in the queue of videos to go out to the masses. It may take some time to get used to the concept of interacting, even with the negative commenters, but it is vital for your videos to become viral. These interactions and engagements are what allows the algorithm to note that your content is worthy to become viral since it is from a “trusted” source.

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1. Interest

Just like Facebook, since they are both a part of Meta, assigns each user a unique algorithm that calculates what videos might interest you. This interest can be utilized to grasp a firm understanding into what your competition looks like. If you have interests on your feed that show exactly what you are going to start promotion on social media, you can view different marketing strategies involved with their processes.

2. Frequency

With the Instagram, it is shown that consistent posting is the key to success. This means posting a minimum of three (3) videos a day every day. This will show Instagram that you are an active user and you are going to stay active.


Followers are those that see your content on their feed when you post. To obtain followers, you need to ensure that you are broadcasting your content utilizing hashtags and SEO. These followers can also help by liking or even collaborating with you to create content.

4. Collaboration

Collaborating with someone to create content is a very lucrative way to gain more followers. Not only does it put the talent and work force of two or more minds, you now have your content and name shown on someone else’s page. This is a huge deal because it allows you to capture the attention of an audience you may not have been able to before.

5. Reels

Reels are a great and creative way to promote yourself. Remember you want to captivate your audience and give them something in return for their time. You want the reel to portray a certain message, but you want to do it in a unique way, that only you can produce.

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1. Video Likes, Comments, Shares, Completions, and Re-watches

The more views and engagements a TikTok video receives, the more likely it is to be shared with a wider audience.

2. Subject Matter

TikTok excels at categorizing content based on user preferences, thus topic matter is crucial when it comes to reaching the app’s full potential.

3. Device Settings

The system detects a user’s device parameters, such as posting location and language — which is normally used to share local information.

4. Audio

A video with a popular sound or tune is more likely to be seen by a greater audience.

5. Hashtags and Caption Keywords

Much like Facebook and Instagram, hashtags are utilized to ensure the proper audiences reach your page. This provides a limited SEO for your TikTok content. Incorporating these hashtags and phrases into your captions tells the algorithm about the nature of your material.

6. User Activity and “Not Interested” Feedback

The TikTok algorithm is constantly attempting to provide high-interest films to each user, and it does so by analyzing previous activity. The number of likes, comments, shares, and re-watches are all important signs of interest.

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Ultimately, the processes and your interactions online to produce SEO are your choice. This blog was set up to assist you with the fundamentals for success. Marketing yourself online has many different facets. Some may work better than others, and some may not work at all for you. SEO and digital marketing as a whole may take some time to build, but once you are able to get the foundation set, you will succeed on any platform.