How to Market Yourself on Facebook

Tips for Effective Facebook Marketing
How to Market Yourself on Facebook

Tips for Effective Facebook Marketing

To sell your business effectively on Facebook, you must first grasp the platform’s unique features and how it varies from other forms of media. You wouldn’t advertise on television with a radio ad, and you shouldn’t advertise on Facebook the way you would in a magazine or on your website.

Do Not Use Facebook to Only Pitch Your Sales

Facebook is seen as a delightful social area where people can connect with friends, view photos and videos, and unwind. Rather of being a commercial ‘outsider’ who attempts to sell aggressively, you should join dialogues and become a part of a community.
Other users will ‘unfollow’ you if you employ hard-sell tactics such using advertising slogans, posting repeatedly about a certain product or service, or offering lists of products and prices in isolation from any connected dialogue. They may even make disparaging remarks about your company.

Have a Strategy & Goal in Mind

It’s critical to have a clear objective in mind when utilizing Facebook, as well as a strategy for achieving that goal. For instance, a Barber shop might set a goal of increasing Facebook-generated sales by 10% in the next six months. Their plan may include:

  • Uploading a daily photo of a client who is the ‘Style King or Queen’ of the day
  • Utilizing a discount code so that the sale can be tracked to Facebook
  • Encouraging people to post their own photos of them enjoying their styles
  • Including other promotions once interactions become heavy
  • Create giveaways and contests

Setting a goal and strategy for your Facebook marketing gives you direction and a means to track your progress. In our book “Facebook Marketing Mania,” we discuss many different strategies and goals to keep in mind, and how you can market on these goals to create great success in your Facebook Marketing aspirations.

Facebook Marketing Mania
Facebook Marketing Mania

Ensure Your Company Keeps a ‘Human’ Voice

Facebook users prefer to interact with actual people rather than a faceless corporation. Whoever administers your Facebook page must be able to write in a voice that is both genuine and likeable, while still adhering to a style that is appropriate for your company. They also require authorization to speak in their own language rather than the company’s jargon or ‘official line.’

Post Regularly

Social media, unlike traditional media (such as magazines or television) or other online media (such as web pages), is based on regular updates.
According to recent Australian research, Facebook users check their pages more than 25 times each week, and they want you to provide new content on a frequent basis. Although some instructions suggest posting at least once a day, the most important aspects are to post when you have interesting content and to determine how often your audience wants to hear from you.

Encourage Feedback & Respond Immediately

Encourage other Facebook users to respond to your postings or to leave their own comments on your company or a topic that both them and you are interested in. When they do post, answer as soon as possible — within 24 hours is ideal. If you don’t answer, your Facebook friends will lose interest in engaging with you, and they will eventually drift away.

Make use of images & Videos
Make use of images & Videos

Make use of images & Videos

Facebook’s appeal is largely based on pictures and videos. Make frequent use of them to keep your friends occupied and entertained.

For instance, a culinary merchant might publish photos of new recipes; an architect or builder could post day-by-day shots of a house under construction; and a personal trainer may upload an instructional video on how to perform a specific exercise.
Make offers, contests, games, and surveys more interactive. People like it when Facebook is entertaining and offers them something they can’t get anywhere else.

According to research, the most common motivation for a client to follow a business’s Facebook page is for discounts and incentives. Contests and games can also be used to provide life to your page.
Customer surveys can also be distributed via Facebook. If you do this, make sure your surveys are brief and provide a link that people can quickly click, ignore, or share with their friends.

Grow Your Relationships

Building solid relationships with other Facebook users takes time, so be patient. To help foster positive relationships, engage sincerely in conversations, provide useful content, and develop rewards for loyal customers.

Make Your Facebook Page Highly Visible

If you have a Facebook page, promote it throughout your company so that social media and traditional marketing tactics complement each other. Put your Facebook address on your letterhead, business card, and website, as well as in your store, advertisements, and email signature.

Learn More About Your Customers by Using Facebook Insights

Facebook Insights can provide you more information about the individuals who like your page. You may adjust your posts and offers to fit your Facebook friends’ requirements and interests after you know their traits.

For example, if you own a book store that serves consumers of various ages, but the majority of your Facebook friends are between the ages of 18 and 25, your Facebook offers may focus on books appropriate for that age group (while your in-store offers are broader). If you’re an online vendor who never meets your consumers, you might be able to acquire a better understanding of their thoughts and feelings by looking at their Facebook hobbies, ages, and locations.

How to Effectively Affiliate Market

VanD Web Marketing - How to Effectively Affiliate Market
How to Effectively Affiliate Market

What Is Affiliate Marketing?

If you’re not familiar with affiliate marketing, here’s how it works:

  • Use your blog to promote products and services.
  • In your article, include specific connections to those products/services.
  • You get a portion of the income from the merchant when your readers click those links (or buy things after hitting those links).
  • To put it another way, affiliate marketing is similar to commission sales. The distinction is that you’re using your blog entries to drive traffic and leads to the merchant’s or advertiser’s website.

If this sounds too good to be true, keep in mind that this is not a get-rich-quick scam, and making money with this technique WILL require effort. Our book “How to Succeed in Affiliate Marketing” showcases the most important steps in the affiliate marketing process, and goes more into depth from this blog.

Benefits and Drawbacks

Just like with any digital marketing platform, everything is not perfect and clean like we would like it to be.


It’s a fantastic method to earn money while you sleep.
Your affiliate links and blog entries will be working in the background while you’re at your full-time job. You could be looking at a passive income cash cow if you use the proper blend of SEO and compelling, honest content.

You don’t need to have any prior marketing experience.
To become an affiliate, you don’t need any prior marketing expertise, however some SEO understanding and writing skills never hurt.

It’s something you can do in your spare time.
You can start making money with just a little effort and money up front (building up a website, getting set up with affiliate programs, and creating content with your affiliate links).


You have little to no control over the offers, products, or services that are made available to you.
You don’t have to deal with items (creation, distribution, and sales), but you also don’t have control over what you’re promoting.

It has the potential to be competitive.
Because affiliate marketing is very simple, there will be a slew of other affiliates vying for clicks and leads, some of whom will have years of experience.

Scams do exist.
Scams and fraudulent affiliate schemes should be avoided by affiliate marketers. These are hard to spot, but you need to ensure you get a payout for all your hard effort.

Affiliate Marketing for Beginners: How to Get Started

Five Tips for Affiliate Marketing

1. Focus on your strengths.
2. Create Useful Content
3. Distribute the Content
4. Maintain a Focus on Trust
5. Drive Your Business with Data
Five Affiliate Marketing Tips

Here’s a little-known affiliate marketing secret: if you can become the link between your growing audience and the items and services they require to thrive, you may supplement your income or even make a full-time living from your recommendations.

All you have to do is ask yourself, “How can I serve my audience?”

The real reason this works is as follows:

People are looking for coordination. When faced with a choice, people require assistance in organizing and comprehending all of the possibilities.

They WANT someone with a voice and experience to cut through the clutter and identify the best goods for them, saving them time and allowing them to obtain results faster.

Choose a Niche

The start to most digital marketing, is knowing what you want to promote. Choosing a niche that you are comfortable with may lead to better results, since you know the topic inside and out. You may not get good results from something you are necessarily comfortable with, so break out of your comfort zone. These zone outside of your comfort offer the greatest chances at success. In our book “The Road to Niches” we talk about discovering profitable niches and stratagem to keep your niche profitable. Knowing your niche inside and out will assist you in creating masterful content. Choose niches that provide value, earn trust, and only promote products you wholeheartedly stand behind.

Find an Affiliate Program That Works For You

How to Begin a Product Affiliation

1. Sign up for the affiliate platform to gain access tot the required code.

2. Learn about the product you're promoting and target the right audience.

3. There will be a commission paid to you for each successful sale of a product or service.

4. To achieve best results, consistency and good and sustainable product story telling are required, You will be unquestionably knowledgeable about your product.
How to Begin a Product Affiliation

There are many different places you could go to find affiliate marketing opportunities. If you Google search “company name affiliate marketing program,” you will see that most companies have an affiliate program. Many large named companies such as Amazon, Google Workspace, and Microsoft 365 offer affiliate marketing programs. Most of these companies require you to have a minimum number of social media followers or a certain flow of website traffic for them to consider you as a potential marketer. So it is very important to note the requirements the company sets, before setting your desires on a specific company.

Going back the one of the drawbacks of affiliate marketing, I want to mention sites whose purpose is solely generating affiliate links. These sites can be misleading. You may yield hundreds, if not thousands, of dollars affiliate marketing for companies through these third-party site, but you may not see one cent of it. You really need to do your marketing research to market for reputable companies.

Many articles on how to get started with affiliate marketing recommend a similar set of steps:

  1. Choose a company and a product that you’d like to advertise.
  2. Become an affiliate by filling out the form below.
  3. Get your one-of-a-kind affiliate link and paste it into your website.
  4. When a visitor to your website clicks on the link, they are taken to a third-party website.
  5. If the visitor makes a purchase, you will be paid a commission based on the item’s value.

These methods work—you can’t make money with affiliate marketing unless you first locate a product to promote!

But, more significantly, you should not engage in affiliate marketing without first earning your audience’s confidence. Always put the audience first.

As a result, here’s how I approach effective online affiliate marketing:

  1. To begin, establish a rapport with your target audience.
  2. Then, find a product that would be a good fit for your target market.
  3. Next, use and test the product to confirm that it is actually something worth suggesting to your audience—you don’t wind up exploiting their trust.
  4. Use a blog article or case study on your website or YouTube channel to show your audience that the product delivers on its promises.
  5. Then—and only then!—you can begin promoting the product to your audience and, presumably, begin earning affiliate commissions when they buy it.

This strategy puts your audience’s needs first, putting you on the road to affiliate marketing success.

Put Your Audience First & Build Trust

Each month, affiliate marketing helps me earn over $10,000 in affiliate commissions. Because I follow two main rules, my affiliate income has increased:

  1. I only recommend goods that I am well-versed in. Ideally, these are goods that I’ve used before and that have assisted me in achieving a goal. I will not advocate a product if I am not confident in it or believe it would benefit others.
  2. I never tell somebody to buy a thing directly. I always make recommendations based on my personal experience and what I’ve done or am doing with the product.

What are the benefits of obeying these two rules?


My audience understands that I only want them to buy the tools they need, when they need them, by doing these two things. They are aware that I have used and trust the products I promote.

They also understand that there is no pressure because I am simply interested in their best interests.

In our book “Build Your Audience: The Simple Blueprint to Building a Raving Audience in Your Niche,” we discuss how to relate your content to your audience. It is all about trust, as stated before. Within this publication, we go through the many different facets involved in creating and growing your audience.

Many affiliate marketers choose to ignore these principles, which I believe is why affiliate marketing has such a terrible connotation. We can do better, therefore I’m hoping you’ll join me in adhering to these guidelines.

Before beginning affiliate marketing, every affiliate marketer must grasp the value of building and retaining trust with their audience.

Thankfully, trust is built into every step of my strategy for getting started.

Five Building Blocks of Successful Affiliate Marketing

In my experience, there are five main building blocks that make up a successful affiliate marketer. There are five components that make up your brand’s overall experience:

  1. The connections you make with your audience
  2. Products that you choose to promote
  3. Your personal experience with those products
  4. The evidence you provide that these goods operate
  5. Pitch or “sell” such products to your target market.

Much like baking a cake, if one of these ingredients are missing, it will completely change the end results. It takes time. This process will not happen over night, but it will guarantee you success if you are consistent.

Consistency is the key to success.
Consistency is key!
For better insight into Affiliate Marketing, check out our new e-book The Affiliate Marketing Blueprint - How to Get Rich Selling Other People's Products
For better insight into Affiliate Marketing, check out our new e-book The Affiliate Marketing Blueprint – How to Get Rich Selling Other People’s Products

Check Out our New e-Book: The Affiliate Marketing Blueprint – How to Get Rich Selling Other People’s Products